Stop wasting resources on digital products no one needs!

Luby's Discovery process: the key to successful product conception.

Ready to transform your ideas into scalable digital products?

Luby's Product Discovery services


Check Out Some of our Success Stories

Learn more about how we have been helping these amazing organizations to solve real business problems with the use of technology. And this is just a tip of what we can do for your business, so be sure to check our services to know more about them!

The bank started prospecting vendors to support them with bespoke technical projects for some of their key digital transformation initiatives. With the amazing results provided by Luby, the engagement has grown to multiple open scope projects being delivered by dozens of tech professionals.

The company had a bottleneck to efficiently source top-notch scrum masters and several developers from different stacks, to fill the open positions within their current squads. The found in Luby a reliable provider that could source the requested IT Talent in a very cost effective and much faster manner.

DCI came to be Luby so we could support them in redesigning one of their main core solutions according to UX best practices. The success in the project led to multiple and continuous engagements, ranging from developing new fintech solutions from scratch to revamping the legacy code of some of their core applications.

The fashion brand wanted to replicate its 2023 NYFW show within the Metaverse in a very short time frame and did not have neither a tech team or current vendor. Luby was able to assemble the digital environment in record time and managed the immersive hybrid experience both locally and virtually.

The company was looking for cost-effective tech personnel to fill different positions from their Brazilian office, which paved the path for augmenting even more tech positions over time, including offices from other LexisNexis subsidiaries across the Americas.

The two amazing founders had very challenging goals to enable donating to different charities something easy, pleasant and engaging. With no technical background, they relied on Luby to architect, develop, launch and continuously evolve their MVP.

Product Discovery

At Luby, we understand that building a successful digital product requires more than just technical expertise, so we chose to market our Product Discovery process to help you identify the key pain points your digital product needs to solve, translate them into valuable features, while ensuring you have a clear roadmap of releases.
We start by understanding the problem you’re trying to solve: As our UX team applies research and validation techniques to reduce the risk of launching a product no one needs, the product team translates those findings into actionable features, versioned in an evolutionary manner, prioritizing the core functionalities for the MVP. With that, our technical team projects the digital solution, considering the right technologies, system architecture and level of effort using a standard multidisciplinary squad.
Are you worried about launching a product that won’t succeed? Let Luby’s Discovery process give you the peace of mind you need. Our validation and research services ensure that your product is based on solid data, and our clear roadmap to the MVP stage reduces risks and saves you money.

Digital Transformation done right

Luby has 20+ years of experience in delivering innovative solutions to both start-ups, brick & mortar businesses and corporations.
Our expertise goes beyond industry’s walls, technology silos or technical roles. Here’s some of our services:

Software Development

From startups to large enterprises, we create innovative software products using best practices and agile methodologies.

API Development

We specialize in high-performance REST API development that is easy to consume, well-documented, scalable, and secure.

Application Development

All mobile applications we build offer a cutting-edge, intuitive user experience with powerful design and features.

UX & UI Design

We develop and create unique, user-centered experiences with modern visuals that achieve top tier usability goals and make your users feel satisfied.


We shorten the agile software development cycle, providing continuous and automated deliveries, as well as scalable and available infrastructure.

Product Design

The software conception stage is crucial for the next step: development. We solve this by generating greater predictability of time, costs, and go-to-market.

Use cases

Brick and Mortar Business
A succesful chain of stores related to the automotive industry wanted to increase efficiency with the use of technology and already had a working PoC. Luby’s team helped them validate the premises of their planned solution, reviewed the technology they already had at hand, to come up with the correct technical plan for their project to correctly increase the business’ efficiency.
Web 3 Start-Up
An entrepreneur wanted to leverage the benefits of some of the most recent Web 3 trends and technologies and implement them into a new ground-breaking solution. Luby’s team helped them better understand how to properly launch the digital solution and how to properly accommodate the new features into a digital product that provides value to their end-user.
Tech Department in a Traditional Business
Our client was struggling with sourcing tech positions since their HR professionals lacked the expertise as the company’s core business was from an old-fashioned industry. Luby’s highly skilled HR professionals worked collaboratively with the client’s tech manager to refine the JDs and fill all open positions effectively.

Other segments we have already accelerated:

Banks and Fintechs








We connect brilliant tech minds with global companies

Since 2002, we have accelerated the digital transformation of companies in Brazil, USA and Europe through the allocation of qualified multidisciplinary developers who create innovative solutions.

Customers who
recommend Luby

Arthur Piasi

TI Manager, Datora Telecom

"Luby's work resulted in a 15% increase in recharges made through the portal. Luby's internal team is made up of highly qualified people, which helps us a lot in our daily project."

Francisco Mota

Product Owner, ISH Tecnologia

"It has excellent customer service, quality professionals and an abundance of resources. The team uses the scrum methodology for ongoing project management, communicating regularly through Microsoft Teams and tracking work with Azure DevOps."

Aldo Pietropaolo

CSO, Neocova

"We have found the quality of Luby's engineers to be fantastic. I would highly recommend their services. The Luby team's integration into ours was seamless and we treat their team members as part of the Neocova team."

Bruno Paravatti

Tech Manager, Agrotools

"I am impressed with its ease of adaptation to our work processes and its massive contributions to the agenda. The team has been very supportive in the development of the web platform, as well as in the flow of communication between the rural producer and the system."

Jean Paul Crouzoulon


"Luby Software is considered a true extension of the Foxtrot team, capable of adding talented and experienced resources. What impresses most about Luby is its reactivity and ability to really understand the specificity of our needs to come back with a tailored solution."
Technology Intelligence
Luby - North America

1110 Brickell Avenue
Suite 310
Miami – FL
United States

Luby - Latin America

Av. Pres. Juscelino Kubitschek, 50, 17th Floor
São Paulo – SP

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