Modernizing a Digital Experience to Drive Growth and Conversion
This U.S.-based company operates at the intersection of automotive and financial services, delivering digital experiences that support customer acquisition and business growth.
As the organization scaled, its digital platform needed to evolve to support higher conversion rates, operational efficiency, and long-term expansion. The company partnered with Luby to redesign its digital experience and modernize its front-end architecture — transforming its online channel into a scalable business asset.
The Challenge
As the platform grew, several challenges emerged that are common in scaling, customer-facing digital products:
- Fragmented user journeys across critical flows
- Friction at key conversion points
- A digital experience misaligned with the company's brand positioning
- The need for a platform prepared to scale and integrate with evolving operations
The objective was to improve user experience and conversion while ensuring the platform could evolve without disrupting live operations.
Our Approach
Luby led a phased digital modernization effort, combining product strategy, UX/UI redesign, and modern front-end engineering.
Our approach focused on aligning business goals, user experience, and technology, ensuring that design and technical decisions translated into measurable outcomes.
User Research & Journey Mapping
Understanding user behavior and identifying friction points across critical flows
UX/UI Redesign
Focused on clarity, accessibility, and conversion optimization
Performance-Oriented Front-End
Implementation of a modern, scalable front-end architecture
Security & Reliability
Preparation for operational workflows with security and reliability in mind
What We Delivered
Product Discovery & Strategy
We conducted stakeholder workshops and user research to identify friction points, prioritize high-impact improvements, and define a clear roadmap for product evolution.
UX/UI Redesign
New interfaces and components were designed to reduce friction, improve usability, and support conversion, supported by a consistent design system.
Front-End Modernization
We implemented a responsive, scalable front-end architecture designed for continuous evolution and future integrations.
Quality & Delivery
QA processes and iterative delivery ensured a stable rollout and a smooth transition to production.
Results & Impact
Clearer User Experience
More intuitive experience across key flows
Reduced Friction
At critical conversion points
Operational Efficiency
Through better product–technology alignment
Scalable Platform
Prepared to scale and integrate with future systems
Quantitative performance metrics (such as conversion uplift) can be added when available.
Skills & Capabilities Applied
The Result
The company now operates on a modern digital platform that supports growth, conversion, and operational efficiency — positioning it for continued expansion and future innovation.
Ready to Modernize Your Digital Experience?
Whether you're looking to improve conversion, modernize your platform, or scale your digital operations, Luby can help you evolve with confidence.