Dedicated Team

    Modernizing a White-Label ERPinto a Secure, High-Performance Web Platform

    Greulich's Automotive is a U.S.-based automotive company operating complex logistics, sales, and operational processes that relied on a legacy white-label ERP system.

    • 38.5%

      Usability Improvement

    • 72%

      Faster Task Completion

    • ~4,700h

      Saved Per Month

    Challenge

    Legacy ERP, growing complexity

    As the business evolved, the existing ERP no longer met usability, security, or scalability expectations. Greulich's partnered with Luby to fully redesign, modernize, and secure its ERP platform, transforming it into a robust, intuitive web system tailored to operational reality.

    The objective was not just a visual redesign, but a deep modernization — improving security, efficiency, and UX while enabling long-term scalability.

    Legacy ERP with poor usability and outdated UX

    Security limitations at the code level

    High rework from inefficient workflows

    Limited flexibility for evolving business needs

    UX misaligned with brand and operational pace

    Solution

    End-to-end ERP transformation

    Product strategy, UX research, and engineering — from discovery to a modern web platform customized for Greulich's operations.

    Discovery & research

    Data-driven decisions and deep user understanding, including cultural analysis, benchmarking, interviews, usability testing, card sorting, SUS baseline, and full system mapping.

    Cultural and market analysis
    Benchmarking competitors and leaders
    Moderated user interviews
    Usability testing for navigation and workflows
    Card sorting for IA and menus
    SUS baseline and improvement tracking
    Full system mapping of flows and dependencies

    Every design and technical decision aligned with user needs and business strategy.

    Build & delivery

    Redesigned and restructured the ERP into a modern web platform
    Custom UX/UI aligned with Greulich's brand
    Improved code-level security and robustness
    Optimized workflows to reduce rework
    New features for usability and efficiency
    Flexible foundation for future expansion

    The ERP was fully customized so Greulich's could grow on a platform built for its needs.

    Results

    Results & impact

    38.5%

    Usability improvement

    72%

    Faster task completion

    ~4,700h

    Saved per month

    Reduced friction

    Less operational rework

    Scalable platform

    Secure foundation for growth

    “I'm impressed with their processes, attention to detail, and communication.”

    Chris Miller

    CIO, Greulich's Automotive

    5.0 rating on Clutch
    Tech & stack

    Skills & technology

    Skill set

    ERP modernization
    UX/UI design & research
    Product discovery & strategy
    Front-end and web platform development
    Software security improvements
    Quality assurance and usability testing
    Agile delivery and stakeholder alignment

    Tech & stacks

    Web-based ERP architecture
    Modern front-end frameworks
    Secure, scalable application design
    UX research methodologies (SUS, usability testing, card sorting)
    Continuous feedback and iterative delivery
    Web-based ERP architecture
    Modern front-end frameworks
    Secure, scalable application design
    UX research methodologies (SUS, usability testing, card sorting)
    Continuous feedback and iterative delivery

    Need to scale your platform with reliability?

    Whether you're scaling operations, improving observability, or strengthening technical governance, Luby can provide the expertise you need.

    Contact us

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