Modernizing a White-Label ERP into a Secure, High-Performance Web Platform
Greulich's Automotive is a U.S.-based automotive company operating complex logistics, sales, and operational processes that relied on a legacy white-label ERP system.
As the business evolved, the existing ERP no longer met usability, security, or scalability expectations. Greulich's partnered with Luby to fully redesign, modernize, and secure its ERP platform, transforming it into a robust, intuitive web system tailored to the company's operational reality.
Challenges Common to Growing Organizations
Greulich's faced challenges common to growing, operations-heavy organizations:
A legacy ERP with poor usability and outdated UX
Security limitations at the code level
High levels of rework caused by inefficient workflows
Limited flexibility to adapt the system to evolving business needs
A user experience misaligned with the company's brand and operational pace
The objective was not just a visual redesign, but a deep modernization of the ERP, improving security, efficiency, and user experience while enabling long-term scalability.
End-to-End ERP Transformation
Luby led an end-to-end ERP transformation, combining product strategy, UX research, and robust engineering execution.
Discovery & Research
The discovery phase was grounded in data-driven decision-making and deep user understanding, including:
Cultural and market analysis to understand context and opportunities
Benchmarking against competitors and market leaders
Moderated user interviews to uncover real needs and pain points
Usability testing to identify friction in navigation and workflows
Card Sorting to redesign information architecture and menu structures
System Usability Scale (SUS) to establish a baseline and measure improvement
Full system mapping to understand all flows and dependencies
This structured approach ensured that every design and technical decision was aligned with both user needs and business strategy.
Solution
Based on discovery insights, Luby:
Redesigned and restructured the ERP into a modern web-based platform
Delivered a custom UX/UI, aligned with Greulich's brand identity
Improved code-level security and system robustness
Optimized workflows to reduce rework and operational friction
Added new features to elevate usability and operational efficiency
Built a flexible foundation to support future expansion
The ERP was fully customized to Greulich's operations, enabling the company to grow on top of a platform designed specifically for its needs.
Results & Impact
The transformation delivered measurable business impact:
38.5%
Improvement in overall system usability
72%
Faster task completion across core workflows
~4,700h
Saved per month, redirected to higher-value activities
Reduced Friction
Significant reduction in operational friction and rework
Scalable Platform
A secure, scalable ERP platform ready for long-term growth
"I'm impressed with their processes, attention to detail, and communication."
Chris Miller
CIO, Greulich's Automotive
Web-based ERP architecture
Modern front-end frameworks
Secure, scalable application design
UX research methodologies (SUS, usability testing, card sorting)
Continuous feedback and iterative delivery