Building a Peer-to-Peer Marketplace for the Music Economy
iGig is a peer-to-peer marketplace designed to connect independent musicians and artists with clients looking for live performances and custom entertainment services.
Born in San Diego, the platform fuses music and technology to create new opportunities for artists while simplifying discovery and booking for customers. iGig partnered with Luby to transform its concept into a scalable digital marketplace, strengthening its market positioning and becoming a pioneer in the online entertainment economy.
The Challenge
iGig needed to build more than a basic application — it required a two-sided marketplace capable of supporting real-time interactions, bookings, and growth on both web and mobile.
Key challenges included:
- Designing a seamless experience for both artists and clients
- Managing availability, bookings, and profiles efficiently
- Enabling advanced search and discovery features
- Delivering a mobile-first experience for iOS and Android
- Gaining operational visibility through data and analytics
The platform had to be intuitive, reliable, and ready to scale.
Our Approach
Luby acted as iGig's product, design, and engineering partner, leading the project from concept to production.
Inspired by successful marketplace models such as Uber Eats and Airbnb, we focused on usability, operational efficiency, and scalability.
End-to-End UX/UI Design
Complete user experience design for both artists and clients
Full-Stack Development
Robust backend and frontend implementation
Native Mobile Deployment
iOS and Android applications
Marketplace Logic
Two-sided platform for providers and clients
Data Analytics
Operational insights to support decision-making and growth
What We Delivered
Marketplace Experience
- Two-sided marketplace architecture
- User profiles for artists and service providers
- Booking and availability management
Discovery & Booking
- Advanced search and filtering tools
- Price comparison and service discovery
- Simplified booking flows
Mobile Platform
- Mobile applications for iOS and Android
- Intuitive, responsive user interfaces
Data & Analytics
- Custom operational dashboard
- Real-time insights into user activity and marketplace performance
Results & Impact
Strengthened Market Presence
Enhanced iGig's position in the entertainment marketplace
Improved User Experience
Seamless experience for both artists and clients
Increased Operational Efficiency
Streamlined booking and management processes
Industry Innovation
Positioned as an innovator in the digital music marketplace
Skills & Capabilities Applied
The Result
iGig now operates a robust, scalable peer-to-peer marketplace that connects artists and clients through a seamless digital experience — ready to support growth, new features, and expanding demand in the entertainment economy.
Ready to Build Your Marketplace?
Whether you're launching a two-sided platform or scaling an existing marketplace, Luby can help you move from concept to product — fast.