Transforming Multi's Shopping Experience Through Innovation
Multi (formerly Multilaser) is a Brazilian public company specializing in electronics, IT solutions, multimedia accessories, toys, and healthcare products, operating since 1987.
Embarking on digital transformation, Multi needed to strengthen its innovative position in the market through technological expertise and strategic collaboration with a trusted partner.
The Challenge
Multi needed to modernize its digital presence and create innovative solutions to maintain its competitive edge in the electronics and IT market.
Key challenges included:
- Digital transformation across multiple business units
- Creating a seamless e-commerce and marketplace experience
- Optimizing user experience for product discovery
- Managing brand reputation and news tracking at scale
Our Solutions
Luby delivered multiple integrated solutions using a Squad as a Service approach with specialized professionals.
MultiPRO E-commerce & Marketplace
Comprehensive platform development using React Native, Node.js, and SQL with seamless database integration and Admin Dashboard for content management.
User Experience Optimization
Detailed product discovery mapping, UX/UI design optimization, and prototype development to streamline navigation and product highlighting.
Growth Hacking
Innovative clipping service integrated into the website to track relevant news about Multi across the web for simplified brand management.
MultiCleaner
Desktop application (RPA-based) improving computer performance through file cleanup, cache clearing, and program removal.
Results
Revenue in 2021
Points of Sale
Portfolio Items