Transforming Multi’s Shopping Experience Through Innovation
Multi, formerly known as Multilaser, is a Brazilian public company specializing in electronics and IT solutions. Since 1987, Multi has been a leading provider of technology products, multimedia accessories, toys, and healthcare products.
As it embarks on its digital transformation journey, Multi is leveraging Luby’s technological expertise and establishing a strategic collaboration to strengthen its innovative position in the market.
Luby developed a comprehensive project from the ground up to promote an exclusive product line for Multi. The back-end development team uses cutting-edge technologies such as React Native, Node.js, and SQL to build a robust and efficient platform for the site. We ensure seamless integration with Multi’s database, providing fast and secure access to all necessary information.
Effective project management is also critical to the success of this project. Using an agile approach, we maintain transparent and interactive communication with the Multi team to optimize project outcomes.
The Admin Dashboard under development simplifies the day-to-day management of website content, allowing for quick and accurate updates.
– Product Discovery:
The project begins with a mapping and discovery phase where our team identifies exactly how users interact with and use the site’s functionality. This includes gathering detailed requirements to ensure that every aspect of the product is considered. Based on this analysis, we create a prototype that serves as the foundation for further development.
Our UX/UI design team works actively to create an engaging and intuitive user experience. Every detail of the site is designed to streamline navigation and highlight Multi’s products.
We implement an innovative clipping service integrated into the website. This mechanism actively searches and tracks relevant news about Multi across the web, simplifying brand management.
Luby is developing MultiCleaner, a desktop application that improves computer performance by cleaning up outdated files and suggesting improvements such as clearing the cache, deleting unused files, and removing inactive programs.
In addition, MultiCleaner will be included as native software on new Multi computers. Developed by Luby, the system provides an out-of-the-box solution that improves the user experience and maximizes computer performance.
UX Refinement
A detailed study of the user journey was conducted to create a product that meets and exceeds expectations, ensuring a first-class customer experience on the platform.
The project development process follows the “Squad as a Service” model, using specialized professionals in various fields to ensure the continued success of the project. The team includes a Product Owner (PO), UX/UI design experts, a Tech Lead, and full-stack developers.
We implemented MultiCleaner using technologies such as .NET and SQL to ensure solid performance, security, and scalability.
This project aims to enhance Multi’s online presence by creating and developing visually appealing landing page designs for its products, seamlessly integrated with its e-commerce platforms. This initiative aims to maximize the visibility of Multi’s products on partner sites, thereby significantly increasing sales
in revenue in 2021
points of sale
portfolio items
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