Modernizing a Mission-Driven Digital Ecosystem for Scale and Impact
This nonprofit organization is dedicated to supporting immigrant and refugee communities through advocacy, education, and community engagement.
Its work focuses on preserving cultural heritage, promoting awareness, and empowering diverse audiences through content, events, and storytelling. To support its mission and long-term growth, the organization partnered with Luby to modernize its digital ecosystem — including its public website, content management platform, and CRM used to manage relationships with donors, partners, and community members.
The Challenge
As the organization's programs, audiences, and content expanded, its digital infrastructure needed to evolve.
Key challenges included:
- A content-heavy website with limited structure and discoverability
- Low autonomy for non-technical teams to manage and publish content
- Disconnected systems across website, events, and CRM
- The need for a scalable, maintainable architecture aligned with long-term goals
The objective was to modernize both external user experience and internal operations while minimizing risk and maintaining continuity.
Our Approach
Luby led a phased digital transformation, allowing the organization to evolve its platform incrementally while keeping operations running smoothly.
Each phase focused on reducing risk, validating decisions early, and aligning technology, user experience, and operational needs — ensuring steady progress without disrupting day-to-day activities.
What We Delivered
Technology Assessment & Architecture Definition
We conducted a full technical and platform assessment to define an architecture that supports scalability, usability, and long-term maintainability.
Key decisions included:
- Craft CMS as the content management platform
- Bonterra CRM for constituent and relationship management
- Next.js as the frontend framework for performance, SEO, and scalability
UX Research & Website Design
Our UX team led stakeholder interviews, discovery workshops, and information architecture definition.
Deliverables included:
- A complete, high-fidelity website prototype
- User journeys designed for donors, partners, and community members
- A design system focused on clarity, accessibility, and storytelling
Platform Development & Integrations
Luby led the development of the new website and platform integrations, including:
- Customization of the CMS for content-heavy workflows
- Integration with the CRM to support donor and constituent management
- Integration with event management platforms for registration and engagement tracking
User Experience Focus
UX decisions were driven by the organization's mission, diverse audiences, and content-centric needs.
Key UX outcomes include:
Simplified Navigation
Intuitive navigation to improve content discoverability
Flexible Page Templates
Support for campaigns, events, and educational content
Accessibility Best Practices
Ensuring inclusivity for all users
CMS Experience
Tailored for non-technical editors, enabling autonomy and faster updates
The design process combined research, iterative prototyping, and usability-driven decisions to ensure alignment with real organizational needs.
Data & Analytics Foundation
The new platform architecture enables consistent data capture across the website, CRM, and integrated third-party tools.
Key analytics capabilities include:
Content Performance
Tracking content performance and campaign engagement
Event Insights
Event registration and participation insights
CRM Reporting
CRM-aligned reporting for donors, constituents, and outreach efforts
These insights allow the organization to make data-informed decisions, optimize campaigns, and better understand community engagement.
Skills & Capabilities Applied
Skill Set
Technology & Platforms
- Next.js – Frontend framework for performance, SEO, and scalability
- Craft CMS – Flexible, structured content management
- Bonterra CRM – Constituent and relationship management
- Event Management Integrations – Registration, analytics, and engagement tracking
The Result
The organization now operates on a modern, scalable digital platform that:
Improved Clarity & Accessibility
Enhanced experience for diverse audiences
Team Autonomy
Internal teams can manage content independently
Mission Alignment
Digital experience aligned with organizational mission and growth
Future-Ready Foundation
Strong foundation for future initiatives and integrations
Luby continues to act as a strategic technology partner, ensuring the platform evolves alongside the organization's goals.
Ready to Modernize Your Digital Ecosystem?
Whether you're a nonprofit, social enterprise, or mission-driven organization, Luby can help you build technology that scales with your impact.