Safrapay advances digital tools for global success
Safrapay, a credit card processing and acquiring company owned by Banco Safra, is a key player in the financial industry. Headquartered in Miami, FL, Safrapay provides innovative payment solutions for businesses. Facing challenges in digital marketing and customer relationship management, Safrapay partnered with Luby to redesign its website and implement Salesforce Marketing and Service Cloud to meet the evolving needs of its teams.
Safrapay’s marketing department needed a reliable solution to develop and maintain its website and landing pages for the US market, as the internal team faced challenges handling updates and technical improvements.
Luby enhanced Safrapay’s US website functionality and design, ensuring seamless updates and integration for marketing campaigns.
Safrapay purchased Salesforce Marketing Cloud and Service Cloud but needed guidance to customize and implement the solutions effectively for its sales and marketing teams.
Luby provided strategic consulting, partial implementation, and customizations to align Salesforce’s capabilities with Safrapay’s goals.
Improved website functionality and performance for the U.S. market.
Efficient campaign execution and product updates through enhanced web management tools.
Successful integration with Salesforce, enabling better customer engagement and streamlined operations.
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