SafraPay Advances Digital Tools for Global Success
SafraPay is a credit card processing and acquiring company owned by Banco Safra, headquartered in Miami, FL, providing innovative payment solutions for businesses.
Facing challenges in digital marketing and customer relationship management, SafraPay partnered with Luby to redesign its website and implement Salesforce solutions for the US market.
The Challenge
SafraPay's marketing department struggled with website maintenance and technical updates for the US market due to internal team limitations.
Key challenges included:
- Website maintenance and technical updates for US market
- Internal team limitations for digital marketing operations
- Purchased Salesforce Marketing Cloud and Service Cloud without expertise to customize
- Need for effective sales and marketing tool integration
Our Approach
Luby delivered comprehensive solutions covering website development and Salesforce implementation.
Website Development
- • Enhanced US website functionality and design
- • Refactored from Gatsby to Next.js
- • Designed banners and updated product info
- • Campaign-specific pages with legal/sales teams
- • Online chat integration
Salesforce Implementation
- • Marketing Cloud for campaign management
- • Service Cloud for customer support workflows
- • Training and documentation delivery
- • Custom configuration for sales operations
Results
Improved Website
Enhanced functionality and performance for the US market.
Campaign Efficiency
Efficient execution of campaigns and product updates through enhanced management tools.
Salesforce Success
Successful integration enabling better customer engagement and streamlined operations.