Building a Social Impact Platform
That Makes Giving Accessible
Wishly is a social impact platform designed to make philanthropy accessible to everyone.
- $800K
Raised in Investment
- $1
Micro-Donations
- Social
Impact Platform
Mission-first, without an in-house tech team
Wishly's founders had a strong mission but lacked the technical foundation to bring it to life. Usability, trust, and simplicity were critical to drive adoption across diverse audiences.
Secure, transparent micro-donations and payout flows
Social-style profiles and interactions without compromising trust
Low friction in the donation journey to encourage recurring giving
Engagement through matching, analytics, and campaign visibility
Our approach
Luby acted as Wishly's product and engineering partner, from discovery to MVP — balancing impact, usability, and technical robustness.
Scalable architecture
Product vision translated into an architecture designed for growth.
Intuitive user journeys
Experiences inspired by familiar social platforms.
Frictionless payments
Secure flows for micro-donations and Apple Pay.
Data visibility
Analytics dashboard for activity, preferences, and campaign performance.
What we delivered
- End-to-end MVP and marketplace-style social architecture
- Search and matching connecting users with causes
- WhatsApp integration for donors and organizations
- Real-time engagement features
Results & impact
Raised in investment
Micro-donations enabled
Democratized philanthropy through accessible giving
Increased transparency and trust
CSR engagement for brands
Foundation for future growth and features
Skills & technology
Skill set
Tech & stacks
Ready to build your MVP?
Whether you're a startup with a bold vision or an organization looking to create meaningful digital impact, Luby can help you move from idea to product — fast.