Banks and Fintechs

The future of community banks in the fintech era

20 de June de 2025

Community banks have long played a steady role in the American financial system. Embedded in local economies, they’ve served small businesses, families, and individuals who often don’t fit the profile of larger institutions. However, as financial technology evolves, these banks are being pushed to rethink how they operate and stay relevant to their communities.

The reality check

According to PwC’s 2024 financial services report, digital transformation (22%) and new technologies (21%) are at the top of financial institutions’ priorities. Compliance (20%) and cybersecurity (19%) follow close behind. These trends reflect an industry working to modernize while balancing regulation, efficiency, and risk.

For community banks, the challenge is to introduce new tools while maintaining the service and local presence their customers rely on. Many already face infrastructure and resource limitations, making the path to digital more complex, but no less necessary.

Meeting customer expectations

In recent years, digital standards have shifted quickly. People now expect fast, flexible service, whether they’re dealing with a fintech or a local institution. They want digital onboarding, transparent loan processes, instant money movement, and secure interactions.

Community banks don’t need to build everything from scratch to meet these expectations. They can partner with fintech providers or implement white-label solutions that offer solid user experiences and operational agility.

The invisible banking shift

A quiet shift is taking place in the way financial interactions happen. Increasingly, transactions are being initiated not by users, but by systems. This is what’s being called programmable banking. Devices, platforms, and AI agents use context and data to act automatically—approving, sending, or managing transactions in real time.

The Accenture Tech Vision 2025 report notes that over the next three years, more than half of companies plan to use AI agents to run entire business functions. These agents don’t wait for instructions; they make decisions and take action based on what they’ve learned.

This approach requires a different kind of technical architecture. For community banks, it’s not just about apps or support channels—it’s about enabling secure integrations with IoT devices, customer platforms, and blockchain networks.

Why On-Chain technology matters

Transparency and trust are core values in community banking, and blockchain-based systems align well with those values. On-chain technology enables real-time, auditable, and tamper-proof records of financial activity. Smart contracts add another layer of automation, allowing transactions to be executed automatically once conditions are met.

Community banks could benefit from on-chain systems in several ways:

  • Transparent loan servicing
  • Programmable payments for recurring obligations
  • Real-time collateral monitoring
  • Cross-institution interoperability

By integrating on-chain infrastructure, smaller banks can gain the same transactional integrity and speed as larger institutions without the overhead.

Tech should amplify local strength

The goal isn’t to replace what makes community banks valuable. It’s to strengthen them. When technology is applied thoughtfully, it can give banks more room to do what they do best—serve people with context and care.

For example, automated loan evaluations can factor in regional economic shifts, customer history, and real-time data. Depending on a client’s behavior or financial pattern, payment plans can adjust dynamically. These tools allow banks to stay personal, even as their systems grow more complex.

Practical Moves for Community Banks

  • Modernize infrastructure: Cloud-native platforms provide scalability, better integration, and long-term cost savings without significant disruption.
  • Use AI for routine tasks: Let AI handle repetitive workflows, while keeping people in control of customer-facing and high-risk decisions.
  • Apply blockchain where it helps: Use smart contracts and on-chain records to simplify operations like servicing and documentation.
  • Partner to build faster: Collaboration with fintech providers brings speed and flexibility. Luby, for instance, works with banks like Sunwest to deliver secure, adaptable systems that evolve with business needs.
  • Keep relationships at the center: Technology should support and not replace the personal experience customers expect from their community bank.

Looking ahead

Community banks don’t need to compete with fintech by mimicking it. Their power lies in local trust, nuanced understanding of their customers, and the ability to adapt quickly on a smaller scale. By combining these strengths with targeted use of automation, on-chain infrastructure, and AI agents, they can write a new chapter in community banking—one that’s just as personal but infinitely more efficient.

Luby helps financial institutions modernize their systems and build technology that enhances rather than replaces human relationships. Want to explore how your bank can thrive in the fintech era? Talk to our team.

 

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