Modernizing the US banking
system with DCI
With nearly 60 years of experience, DCI is a leading developer of banking technology and services for community banks in the US market. The company provides comprehensive digital solutions to process and manage the operations of more than 200 community banks.
The partnership between DCI and Luby was established to assist in the redesign of one of their core solutions using the most advanced UX practices. Our focus was to create a new user experience – less friction, more engaging, convenient, fun and mobile-first.
The positive results of this project have led to an ongoing series of extensive collaborations, ranging from designing new fintech solutions from scratch to modernizing DCI’s core applications.
Luby took on the challenge of redesigning DCI’s entire online banking system, a solution that integrates multiple products to serve over 200 affiliated community banks. The goal was to create a new experience for the banks and their customers.
The main challenge was to improve the usability of an already robust and well-established platform and modernize customer interactions without compromising its essence and functionality.
Exploratory research
Conducting exploratory research with banks to understand their pain points and needs from a customer perspective.
Functionality mapping
Mapped the entire system, including its functionalities, components, interfaces, bank configurations, and available customizations. We also conducted a heuristic evaluation to identify common usability issues that could be systematically addressed in the redesign.
Desk research
Conducted desk research to gain an in-depth understanding of the specific characteristics of community banks and their customers.
Benchmarking
Analyzed direct and indirect competitors better to understand their offerings, interfaces, and user experiences.
Redesign
Redesigned screens and workflows in sprints, working directly with DCI’s internal developers.
Our initial efforts defined the project’s constraints and short- and long-term vision, explored business rules, created wireframes, experimented with solutions, and iterated with the client to refine the initial prototype.
Our Banking Evolution solution focuses on the modernization of banking systems and has helped DCI to refactor its account opening module. The challenge is to transform the system into a modern and functional environment. We are working with DCI to modernize this application.
System Analysis
Documented the workflow of each part of the system to identify limitations and opportunities for improvement.
Competitor benchmarking
Analyzed ten competitors’ account opening processes, providing valuable insights for improvement.
Process mapping
Examined all account opening workflows and collected data to create a database for comparing and improving the GoOpen product.
Employee interviews
Interviewed DCI staff involved in onboarding new banks, enhancing our understanding of the product, and contributing to persona development.
Heuristic analysis
Conducted a heuristic analysis of the administration system to identify areas for functionality improvements.
on total project value compared to a US-based vendor.
25% cost savings on total project value compared to a provider based in Kansas, where the client is headquartered.
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