Partnership Between IMI Flow Design
and Luby
IMI Flow Design, part of IMI Hydronic Engineering Group, is a global organization specializing in valves and hydronic systems that use water to transfer heat for building energy efficiency.
- $26B
Business Volume
- 17
Countries
- 12,000
Global Employees
Modernizing digital sales and bidding
IMI Flow Design needed to modernize its digital presence and create streamlined processes for complex sales and bidding operations in the energy efficiency sector.
Legacy platform infrastructure limiting agility and integration
Complex sales and bidding flows requiring simplification
Technical products needing clearer, intuitive user experiences
Multiple systems to connect for seamless operations
Three integrated systems
Luby developed three integrated systems to modernize IMI's digital presence and streamline operations.
Corporate website
Brand overview with product details and direct team interaction capabilities.
Admin dashboard
Command center for product and user management with simplified quoting and rebate applications.
E-commerce platform
Streamlined sales process for valves and hydronic systems with compatible kit assemblies.
UX-centered approach
Research & discovery
- End-user need mapping
- Stakeholder interviews
- Usability testing
Implementation
- Complete workflow redesign
- Intuitive, user-centered design
- Gmail integration for sales
Our team conducted comprehensive user research to ensure the solutions met real user needs.
Key outcomes
Business volume context
Countries
Global employees
Enhanced efficiency
Streamlined sales and quotation processes.
Improved UX
User-centered design for better engagement.
Skills & technology
Skill set
Tech & stacks
Ready to modernize your digital platform with user-centered design?
Talk to our team about dedicated squads and product delivery for complex B2B experiences.