The Successful Partnership Between IMI Flow Design and Luby
IMI Flow Design, part of IMI Hydronic Engineering Group, is a global organization specializing in valves and hydronic systems that use water to transfer heat for building energy efficiency.
With $26 billion in business volume, operational presence in 17 countries, and a global network of 12,000 employees, IMI needed to modernize its platform and streamline complex sales and bidding processes.
The Challenge
IMI Flow Design needed to modernize its digital presence and create streamlined processes for its complex sales and bidding operations in the energy efficiency sector.
Key challenges included:
- Modernizing legacy platform infrastructure
- Streamlining complex sales and bidding processes
- Creating intuitive user experiences for technical products
- Integrating multiple systems for seamless operations
Three Integrated Systems
Luby developed three integrated systems to modernize IMI's digital presence and streamline operations.
Corporate Website
Brand overview with product details and direct team interaction capabilities.
Admin Dashboard
Command center for product/user management with simplified quoting and rebate applications.
E-commerce Platform
Streamlined sales process for valves and hydronic systems with compatible kit assemblies.
UX-Centered Approach
Our team conducted comprehensive user research to ensure the solutions met real user needs.
Research & Discovery
- • End-user need mapping
- • Stakeholder interviews
- • Usability testing
Implementation
- • Complete workflow redesign
- • Intuitive, user-centered design
- • Gmail integration for sales
Results
Enhanced Efficiency
Streamlined sales and quotation processes leading to improved operational efficiency.
Improved UX
User-centered design resulting in better customer experience and engagement.