Building a Social Impact Platform That Makes Giving Accessible
Wishly is a social impact platform designed to make philanthropy accessible to everyone.
By enabling donations starting at just $1, the platform connects individuals, nonprofit organizations, and brands around shared causes — combining social networking, micro-donations, and data-driven engagement. Without an in-house technical team, Wishly partnered with Luby to transform its vision into a scalable, secure, and user-friendly digital product.
The Challenge
Wishly's founders had a strong mission but lacked the technical foundation to bring it to life.
The platform needed to:
- Support secure and transparent micro-donations
- Deliver a social media–like experience with user profiles and interactions
- Reduce friction in the donation flow to encourage recurring contributions
- Scale engagement through intelligent matching and analytics
At the same time, usability, trust, and simplicity were critical to drive adoption across diverse audiences.
Our Approach
Luby acted as Wishly's product and engineering partner, leading the project from discovery to MVP delivery.
Scalable Architecture
Translating the product vision into a scalable architecture designed for growth
Intuitive User Journeys
Designing user experiences inspired by familiar social platforms
Frictionless Payments
Implementing secure and frictionless payment flows for micro-donations
Data Visibility
Enabling data visibility to support growth and decision-making
The result was a product that balanced impact, usability, and technical robustness.
What We Delivered
Platform & Product Development
- End-to-end MVP development
- Marketplace-style social platform architecture
- Search and matching mechanisms connecting users with causes
Payments & Experience
- Secure micro-donations starting at $1
- Apple Pay integration to simplify the donation process
- Mobile-first experience focused on accessibility and ease of use
Data & Insights
- Custom analytics dashboard with a holistic view of platform activity
- Visibility into donation patterns, user preferences, and campaign performance
Engagement & Communication
- Real-time interaction features
- WhatsApp integration enabling direct communication between donors and beneficiary organizations
Results & Impact
$800K Raised in Investment
Securing funding to scale the platform
Democratized Philanthropy
Through accessible micro-donations
Increased Transparency
And trust in charitable giving
Corporate Social Responsibility
Enabled brands to engage in CSR initiatives
Wishly now operates as both a social impact platform and a digital engagement channel, empowering individuals and organizations to drive meaningful change with a scalable foundation for future growth and new features.
Skills & Capabilities Applied
Skill Set
Technology Stack
Ready to Build Your MVP?
Whether you're a startup with a bold vision or an organization looking to create meaningful digital impact, Luby can help you move from idea to product — fast.