Changes happen at a fast pace, especially in the technological market, which makes us need to keep our curiosity sharp and always be open to news. Adapting to digital transformation for companies has become essential for today’s market, as it opens paths, expanding the growth mindset in various segments, and provides an increasingly faster absorption of constant updates.
Everything we know is rapidly evolving in the digital market, increasing the need to test new methods.
What is Digital Transformation for companies?
Digital Transformation is a process in which companies use digital technologies to solve existing problems.
With the global change in the consumption paradigm, it was necessary for companies from all sectors to adapt to the online universe, which makes digital consumption increasingly strong and visible in our daily lives.
What is its impact on society?
The impacts of digital transformation are noticeable in the most diverse areas, even in the simplest, such as shopping online, paying bills, financing, insurance and even a medical appointment.
Digital is already in the routine of all consumers, from children to the elderly. Access to mobile devices has never been easier and they are used for the most diverse purposes: from helping with literacy to monitoring the synapses of a person prone to a stroke.
Challenges and benefits of Digital Transformation for companies
A major challenge of Digital Transformation is the lack of investment and little technical knowledge of today’s professionals. Only 30% of companies were able to implement this transition to digital in the year 2020, according to data pointed out by the Boston Consulting Group.
However, by overcoming these challenges, Digital Transformation offers benefits such as:
- Agility in the delivery of projects;
- Encouraging creativity;
- Ease of innovating;
- Understanding of market changes;
- Flexibility to consumption habits.
Areas that stand out
The use of technology with the aim of increasing the performance and reach of companies has also generated changes in how business is done, bringing great prominence to areas such as:
- Big data;
- Data Analytics;
- Machine Learning;
- Artificial intelligence;
- Mobility;
- iOT;
- Social media.
Investment in these areas generate analyzes that facilitate the understanding of the new consumer and provide a more humanized and less robotic experience.
But, after all, how can your company keep up with these changes?
There is no “magic formula”. Therefore, it is important to learn to create, test, make mistakes and evolve, following trends and technological updates to be able to filter what actually makes sense for both the end user of your product and the customer of your business.
With innovation, it is natural for your company to undergo changes. But, when relying on agile management methodologies, such as Scrum and Agile, implementation happens more easily.
Finally, remember that Digital Transformation for companies is something continuous, which makes this updating of the business operation a constant of “trial and error”.
And remember: it’s essential to try!
Don’t hesitate to ask for help, we at Luby are ready and at your disposal to help you get started on this journey.
