Product design coupled to engineering. Tied to a business number
Senior product and design teams that discover what to build, validate with real users, and design alongside the engineering squad that ships to production. Every engagement is born with a defined business metric, instrumented in the first week and measured from start to finish.
before we start
ships it to production
that never becomes code
Where product and design stall
Many companies invest in product without certainty of what to build, or they have the traffic and the base but can't make the math work. The bottleneck is rarely a lack of beautiful screens. It's decisions without evidence and design that never reaches production.
Roadmap decided by opinion
Plenty of ideas, no prioritization criteria, and the call ends up with the most senior executive in the room.
A metric that won't move
Flat conversion, activation that won't climb, or churn concentrated in the first 90 days — even with traffic and an installed base.
Rising cost to serve
The operation grows on spreadsheets and rework, and the cost to serve climbs alongside revenue, or faster.
Design that never becomes code
A prototype that impresses but doesn't hold up, an abandoned design system, and a design-to-dev handoff living in back-and-forth.
Design that answers to a number, not to aesthetics
Every design decision connects to a business metric: conversion, activation, retention, task time, or cost to serve. The metric is defined up front, instrumented in the first week, and tracked to the end. We don't deliver screens — we deliver measured results, designed by the same team that ships the product to production.
What we do
From framing the problem to a continuous design operation. Each track is a starting point, and most clients start small — with discovery — and expand.
Reduce the risk of building the wrong thing.
Discovery sprint
A fixed-price, short-timeline entry point (from 4 days to 2 weeks).
Compresses problem framing, opportunity mapping, a clickable prototype, and user testing, and ends with a prioritized roadmap and an executive readout. The fee is credited against the execution proposal if you continue with Luby.
Product discovery
Goes deeper from both the user and the business side (6 to 8 weeks).
Real interviews, journeys, service blueprints, and a tested prototype — delivering the business case alongside the MVP roadmap. It fits right before a fixed scope or an engineering squad.
From the metric to the product in operation
A predictable path from the first agreed number to the product running in production, with the metric tracked at every step.
We define the metric
Before we design, we agree on which business number the work moves and how it will be measured.
We discover and validate
Research, prototype, and testing with real users to reduce the risk of building the wrong thing.
We design coupled to engineering
Design is born next to the squad that builds it, with specs ready and no handoff that stalls.
We measure and evolve
The metric is instrumented in the first week and tracked, with cycles of experimentation and adjustment.
Neither agency nor software shop
Design coupled to engineering
The same team that designs ships the product to production. No handoff, no prototype that never becomes code.
A metric commitment
Every engagement is born tied to a business number, instrumented in the first week and measured start to finish.
Seniority that builds
You don't choose between the pricey agency that only designs and the cheap shop that only executes. A senior product and design team that thinks and ships.
Design that accelerates engineering
A design system, ready specs, and rework-free handoff make development move faster instead of waiting.
The number design answers to
The metric changes with the problem, but it always exists — agreed on up front and measured to the end. No design decision floats free of a business result.
Conversion
Activation
Retention
Task time
Cost to serve
Design system adoption
Where we apply it
Our experience runs deepest in financial services, retail, and healthcare, and extends to B2B SaaS, logistics, insurance, education, and industry. We serve everyone from companies launching or reworking a product to operations where an internal tool jams the day-to-day, and AI companies moving from demo to production.
Design tied to a business result
Products Luby discovered, designed, and shipped to production, with the metric at the center.
Common questions about Product & Design
Start with discovery
Bring the problem. In a few days you leave with a prioritized roadmap, an executive readout, and the business metric the work will move — with the fee credited against execution if you continue with Luby.