Product & Design
Product design coupled to engineering. Tied to a business number
before we start
ships it to production
that never becomes code
The problem
Where product and design stall
Many companies invest in product without certainty of what to build, or they have the traffic and the base but can't make the math work. The bottleneck is rarely a lack of beautiful screens. It's decisions without evidence and design that never reaches production.
Roadmap decided by opinion
Plenty of ideas, no prioritization criteria, and the call ends up with the most senior executive in the room.
A metric that won't move
Flat conversion, activation that won't climb, or churn concentrated in the first 90 days — even with traffic and an installed base.
Rising cost to serve
The operation grows on spreadsheets and rework, and the cost to serve climbs alongside revenue, or faster.
Design that never becomes code
A prototype that impresses but doesn't hold up, an abandoned design system, and a design-to-dev handoff living in back-and-forth.
How we think
Design that answers to a number, not to aesthetics
Every design decision connects to a business metric: conversion, activation, retention, task time, or cost to serve. The metric is defined up front, instrumented in the first week, and tracked to the end. We don't deliver screens — we deliver measured results, designed by the same team that ships the product to production.
What we do
From framing the problem to a continuous design operation. Each track is a starting point, and most clients start small — with discovery — and expand.
Discovery sprint
A fixed-price, short-timeline entry point (from 4 days to 2 weeks).
Compresses problem framing, opportunity mapping, a clickable prototype, and user testing, and ends with a prioritized roadmap and an executive readout. The fee is credited against the execution proposal if you continue with Luby.
Product discovery
Goes deeper from both the user and the business side (6 to 8 weeks).
Real interviews, journeys, service blueprints, and a tested prototype — delivering the business case alongside the MVP roadmap. It fits right before a fixed scope or an engineering squad.
From the metric to the product in operation
A predictable path from the first agreed number to the product running in production, with the metric tracked at every step.
01
We define the metric
Before we design, we agree on which business number the work moves and how it will be measured.
02
We discover and validate
Research, prototype, and testing with real users to reduce the risk of building the wrong thing.
03
We design coupled to engineering
Design is born next to the squad that builds it, with specs ready and no handoff that stalls.
04
We measure and evolve
The metric is instrumented in the first week and tracked, with cycles of experimentation and adjustment.
Why Luby
Neither agency nor software shop
An agency hands over screens and moves on. A software shop builds whatever it's told. Luby discovers what to build and then builds it, with the same team from start to finish.
Design coupled to engineering
The same team that designs ships the product to production. No handoff, no prototype that never becomes code.
A metric commitment
Every engagement is born tied to a business number, instrumented in the first week and measured start to finish.
Seniority that builds
You don't choose between the pricey agency that only designs and the cheap shop that only executes. A senior product and design team that thinks and ships.
Design that accelerates engineering
A design system, ready specs, and rework-free handoff make development move faster instead of waiting.
The metrics we chase
The number design answers to
The metric changes with the problem, but it always exists — agreed on up front and measured to the end. No design decision floats free of a business result.
Conversion
Activation
Retention
Task time
Cost to serve
Design system adoption
Industries
Where we apply it
Our experience runs deepest in financial services, retail, and healthcare, and extends to logistics, insurance, education, automotive, and telecom.
Case studies
Design tied to a business result
Products Luby discovered, designed, and shipped to production, with the metric at the center.
Reinventing digital banking in the U.S.
+40% new clients · 1-hour account opening · 7 active digital products
View caseTransforming a retail shopping experience through innovation
$6.4B revenue · 40,000+ points of sale · 6,000+ portfolio items
View caseModernizing digital experience for conversion
Reduced friction · Improved conversion · Scalable platform
View caseCommon questions about Product & Design
Industries
Where this already runs
The sectors this work shows up in most. See how it plays out in each.
Get started
Start with discovery
Bring the problem. In a few days you leave with a prioritized roadmap, an executive readout, and the business metric the work will move — with the fee credited against execution if you continue with Luby.