Building a Self-Custody Crypto App
Trusted Across the Middle East
How Luby partnered with a Middle-East crypto startup to design, build, and launch a self-custody crypto wallet for users in Kuwait and emerging markets — from a limited MVP to a production-grade app, live on iOS and Android.
- 250,000+
Active users on the platform
- US$3M
Investment from a strategic investor
- 150+
Countries where branded cards are accepted
The Client — Financial freedom through crypto
The client is a fintech platform built for the Middle East — crypto assets, digital dollars, gold, and a physical debit card where traditional banking is costly or hard to access. The company raised US$3M from a major stablecoin issuer and was recognized as Audience Favorite at the Visa Everywhere Initiative in Qatar.
A production wallet live on official app stores.
Financial inclusion through crypto — in demanding markets
The client needed more than developers — a partner able to turn a limited MVP into a financial-grade product, integrate complex flows, pass App Store review for crypto, and ship with pixel-perfect execution.
From MVP to market-ready
Meet financial-grade standards for security, scalability, and performance in a sensitive market.
Complex flows & integrations
Align architecture with business rules, financial flows, and card/payment infrastructure.
Trust for crypto newcomers
Deliver an experience that feels simple and trustworthy for users new to digital assets.
App Store & compliance
Navigate Apple review for self-custody crypto — including appeals and formal follow-ups.
From vision to production
Luby led product and engineering across the full lifecycle — mobile, ownership, integrations, and App Store execution.
Cross-platform mobile
React Native with platform-specific refinements for iOS and Android — performance, security, and one consistent experience.
Product & delivery
Luby’s Product Owner embedded with the client — backlog, scope, and releases aligned with the client’s own developers.
Integrations & go-live
Card-issuer integrations for payments, onboarding, and branded cards in 150+ countries; direct App Store engagement until approval.
Features delivered
Live, validated, ready to scale
A modern, secure platform on official app stores — built to grow across emerging markets.
iOS & Android
Approved on the App Store after direct engagement with Apple’s review team
Backed by a strategic investor
US$3M investment validating product vision
Visa recognition
Audience Favorite — Visa Everywhere Initiative Qatar
Global spending
Branded cards accepted in 150+ countries
Integrated stack
Payments, exchange, cards, and onboarding in sync
Scale-ready
Architecture and delivery model for regional and global growth
Technologies & expertise
The quality of the people working there is of the highest level. Luby Software delivered high-quality work on time, meeting the client's expectations. The team was detail-oriented and meticulous in their project management and documentation.
— COO of a Middle-East crypto fintech
Ready to build your fintech from zero — with global scalability?
Talk to our team about MVP development, product delivery, and getting to production in regulated markets.