Multiplik · Trade Marketing
80% of support tickets resolved without a human agent
Multiplik connects manufacturers with retail salespeople to turn incentive campaigns into sell-out. We refactored the platform's legacy code and brought a support chat and NF-e reading agents built on Anthropic's solutions into its operations.
Fewer tickets handled by human agents
Of tickets a day, handled autonomously
Salespeople on the platform
Challenge
Manual work on one side, friction for salespeople on the other
Support and invoice checks depended on human effort to keep up with the volume. On the sales side, incentive campaigns still ran into barriers that demotivate and confuse salespeople, and can make them give up before they win.
Support that ran on people
The daily ticket volume depended on human agents, who spent their time on repeat questions instead of the hard cases.
Invoice checks done by hand
Brazilian electronic invoices (NF-e) were processed manually to validate the products purchased in each campaign.
Rules scattered across email, PDFs, and WhatsApp
Salespeople want to focus on selling, not dig for campaign rules across disconnected channels.
Sales logged incorrectly
Logging errors create doubt and frustration: salespeople lose trust in the campaign before they ever get paid.
They won, but they're still waiting
Days without an answer turn a win into anxiety, and the next cycle starts without motivation.
Invisible progress
Without seeing their progress, their ranking, or the reward getting closer, it's hard to keep up the pace and the enthusiasm.
Solution
Legacy refactored, AI in operations
Beyond refactoring the platform's legacy code, we delivered two implementations built on Anthropic's solutions — inside an operation that runs campaigns in four steps, from the brand creating the campaign to the salesperson getting paid via Pix, Brazil's instant payment system.
Smart support chat
- Chat built and deployed on Anthropic's solutions
- Dedicated security layers and protection against prompt injection
- Hundreds of tickets a day handled autonomously
- Human team freed up for the most complex cases
AI agents for NF-e reading
- Agents that automate the reading of Brazilian electronic invoices (NF-e)
- Extracted data structured and organized for validation
- Automatic validation of purchased products, with no manual processing
- More accurate checks and a faster purchase validation flow
01
The brand creates the campaign
Sets the rules, goals, and budget with full control.
02
Multiplik orchestrates
Engagement, validation, and traceability, all automated.
03
Salespeople take part
They track goals and rankings and build up rewards in real time.
04
Data and rewards
Returns with governance, auditability, and clear ROI.
Results
Results & impact
Both implementations run on a platform that has already paid out more than R$200 million in incentives.
Fewer tickets handled by human agents
Volume that used to depend on the team is now resolved autonomously
Of tickets a day
Handled by the chat with no human intervention
Automated invoice checks
The agents eliminate manual NF-e processing and make purchase validation more accurate
Salespeople reached
The scale of the user base the platform serves
Paid out in incentives
Amount the platform has already made possible, in Brazilian reais
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View caseNeed to modernize a legacy system without stopping operations?
Talk to our specialists and find out where refactoring and AI agents can take manual work off your team without compromising security.