E-commerce · Retail
60% more online sales in supplements
One of Brazil's largest supplement chains was running on an e-commerce platform that got in the way of the purchase. On the new foundation, online sales grew 60%, cart abandonment fell 45% and average order value rose 35%.
Reduction in cart abandonment
Increase in online sales
Increase in average order value
Challenge
Challenges we know well
The previous platform suffered from performance problems, a high cart abandonment rate and difficulty integrating with physical store inventory.
High cart abandonment
Abandonment above 70%, driven by a slow checkout, a convoluted payment process and a lack of user trust.
No omnichannel integration
Online and in-store inventory were disconnected, causing frequent stockouts and an inconsistent experience for customers.
Inadequate search experience
Product search and filtering were not built for an extensive supplements catalog, holding back discovery and conversion.
Recommendations with no personalization
Recommendations ignored the customer's nutritional profile, wasting upsell opportunities.
Solution
Our approach
We rebuilt the e-commerce platform around performance, checkout security and a personalized purchase experience.
01
Optimized checkout
A full redesign of the checkout flow with single-step payment, multiple payment options and intelligent abandoned-cart recovery.
02
Integrated omnichannel
Online and physical inventory unified, with in-store pickup, express delivery and real-time availability.
03
Intelligent recommendations
A recommendation engine driven by nutritional profile, purchase history and health goals, lifting average order value.
Results
Measurable impact
Numbers that show how the e-commerce rebuild landed directly on the client's sales and profitability.
Less cart abandonment
Optimized checkout
Increase in online sales
Accelerated growth
Higher average order value
Intelligent recommendations
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View caseIs your e-commerce losing sales in the purchase flow?
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